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The Agritourism Market is growing rapidly as travelers seek authentic, nature-based experiences that connect them to farming, food production, and rural culture. Agritourism—combining agriculture and tourism—offers visitors opportunities to engage in activities such as farm stays, vineyard tours, fruit picking, and eco-friendly retreats, while providing farmers with an additional source of income and community development.

Rising demand for experiential travel and sustainable tourism is driving the market forward. Urban populations are increasingly drawn to rural destinations for relaxation, education, and reconnection with nature. Governments and local communities are supporting agritourism as a means of rural revitalization, promoting farm diversification and environmental conservation.